My teaching reviews often compare my lecture style to TED Talks. Students, I think, mean this as a compliment, but academics will understand my ambivalence at the comparison. TED Talks deliver bite-sized, attractive, and simple explanations of complicated topics. That’s why audiences love them, and it’s why the format is beloved of popularizers of science as well as other salesmen. But academics pride themselves on being the opposite. Indeed, for many scholars, it sometimes seems as if having their work described as a “lengthy, plain, and complicated explanation of a simple topic”, it would be a compliment compared to being called a public intellectual. For many scholars, therefore, TED Talks represent what is wrong with the “marketplace of ideas”.
Yet for my students and the world at large, it is TED who is right and we who are wrong. In his new book The Ideas Industry, Daniel Drezner, a professor of political science at Tufts University and a prominent voice in public debates over international relations, ponders why. Drezner’s thesis is that the cozy, stolid, and critical world of the public intellectual—a craftsman of ideational handicrafts who learned his (and it was almost always “his”) trade in an apprenticeship—has been disrupted by a world of corporatized, mercenary, and partisan “thought leaders”.
This is, he argues, not altogether a bad thing.